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Jason Kelce stars in Liquid Death and Garage Beer campaign asking for urine donations

Liquid Death and Garage Beer launched a campaign featuring Jason Kelce that humorously encourages people to mail their urine to AI data centers.

Key points

  • The campaign is a collaboration between Liquid Death, Garage Beer, and former NFL player Jason Kelce.
  • Participants are jokingly instructed to mail their urine after consuming the brands' products.
  • The campaign is framed as a way to 'cool AI data centers', though clearly satirical in nature.

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