2 sources
Take-Two CEO States GTA 6 Could Have Been Priced Higher Than $80
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 could have been priced higher than $80, but the company chose restraint to ensure fair pricing and value.
Key points
- Strauss Zelnick acknowledged GTA 6 could have been priced higher than $80.
- Take-Two chose restraint to ensure pricing felt fair and delivered value.
- Preorders for GTA 6 are skewing toward the $100 edition early on.
- Zelnick discussed GTA 6's pricing during an appearance on CNBC's Squawk Pod.