No Man's Sky lead planned to show more Light No Fire, but "why do any marketing" when it's already topping Steam wishlists

In a complete 180 from its notoriously hype-driven marketing strategy for No Man's Sky, Hello Games has been quiet about its next release, Light No Fire. The studio's chosen not to do any major showcases – partly because it doesn't need to. Sean Murray, Hello Games' founder, explained to Kotaku in a…