6 sources
Spider-Man: Brand New Day movie boosts Marvel's Spider-Man 2 game sales
The success of the Spider-Man: Brand New Day film has led to a significant sales increase for the 2023 game Marvel's Spider-Man 2, with over 300,000 new copies sold across PS5 and PC platforms.
Key points
- Marvel's Spider-Man 2 sold an estimated 316,000 additional copies following the film's release.
- The game attracted over one million players in a single weekend post-movie release.
- Analysts describe this as one of the clearest transmedia halo effects observed.
- The sales spike occurred nearly three years after the game's initial PS5 launch.
6 sources
GameSpotBrand New Day Is Giving Marvel’s Spider-Man 2 Its Biggest Sales Boost In Years
IGNMarvel's Spider-Man 2 Gets Huge Boost 3 Years After Launch Thanks to Box Office Phenomenon Spider-Man: Brand New Day
EurogamerMarvel's Spider-Man 2 just had its biggest sales boost in years thanks to Brand New Day
GamesRadar+Marvel's Spider-Man 2 makes $11m in 2 weeks on PS5 and Steam thanks to Brand New Day, reports analyst: "One of the clearest transmedia halo effects we've ever measured"
DestructoidNew Spider-Man movie is so good, it’s selling copies of the years-old PS5 game
Push SquareSpider-Man 2's PS5 Sales Have Exploded After Brand New Day's Box Office Blowout