2 sources
GTA 6 trailer to premiere on Netflix as part of Rockstar's expanded marketing strategy
Rockstar Games will premiere the Grand Theft Auto 6 trailer on Netflix, marking an unusual collaboration between a major game publisher and a streaming platform to reach broader audiences.
Key points
- The GTA 6 trailer will debut on Netflix, a first for a major game release.
- Take-Two Interactive describes this as Rockstar experimenting with new marketing approaches.
- The Netflix presentation aims to appeal to non-traditional gaming audiences.
- The trailer format will resemble a show rather than a conventional game reveal.