2 sources
Take-Two CEO Teases Expanded GTA 6 Marketing Campaign After Netflix Trailer
Take-Two CEO Strauss Zelnick described the upcoming Netflix-exclusive gameplay reveal for GTA 6 as just the beginning of a broader marketing campaign, hinting at more content to come.
Key points
- The Netflix-exclusive gameplay reveal for GTA 6 is scheduled for August 27th.
- Strauss Zelnick likened the reveal to 'one of the hors d'oeuvres' in a larger marketing strategy.
- Zelnick mentioned that pre-order numbers for GTA 6 are 'unprecedented and astonishing'.
- The full marketing campaign will include 'appetizers, main course, and dessert'.
2 sources
GamesIndustry.bizStrauss Zelnick: Netflix debut is merely "one of the hors d'oeuvres" for full GTA 6 launch; pre-order numbers are "unprecedented and astonishing"
GamesRadar+GTA 6's divisive Netflix exclusive gameplay reveal is just the start, Take-Two boss promises: "There's appetizers, main course, and dessert to follow"