3 sources
Take-Two CEO Defends $80 Price Tag for Grand Theft Auto 6
Take-Two Interactive CEO Strauss Zelnick has defended the $80 price tag for the Standard Edition of Grand Theft Auto 6, calling it a 'phenomenal value' despite the higher cost compared to most new releases.
Key points
- Grand Theft Auto 6 will launch with an $80 price tag for its Standard Edition.
- Take-Two CEO Strauss Zelnick stated the price reflects 'phenomenal value' for the game.
- The $80 price tag is higher than the $70 standard for most new releases since 2020.
- Zelnick suggested the price could have been even higher given the hype surrounding the game.